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Toys R Us Retrenches Again, Shutters Its Last 2 US Stores

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Toys R Us Retrenches Again, Shutters Its Last 2 US Stores

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NEW YORK—Toys R Us is retrenching once again. The only two Toys R Us stores that opened in November 2019 as part of a small U.S. comeback attempt by the iconic toy chain have now closed. The Toys R Us store at the Galleria mall in Houston shuttered on Jan. 15, while one at the Garden State Plaza in Paramus, New Jersey, closed on Jan. 26, according Tru Kids, a new entity formed when it acquired Toys R Us’ intellectual property during its liquidation in 2018. The moves come as physical stores, particularly mall-based locations, have been hurt by weak customer traffic amid the pandemic. The Toys R Us website is still in operation. “As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” Tru Kids said in an emailed statement Friday. “Consumer demand in the …

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