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China Pays American Social Media Influencers to Promote Beijing Olympics, ‘Positive’ US-China News

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China Pays American Social Media Influencers to Promote Beijing Olympics, ‘Positive’ US-China News

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Beijing is paying American social media influencers in a scheme to promote the upcoming Winter Olympics amid a wave of diplomatic boycotts from the West. Under a $300,000 contract with the Chinese consulate in New York, Vippi Media, a New Jersey consulting firm, will oversee a marketing campaign through mid-March across Instagram, TikTok, and live-streaming platform Twitch. The main goal is to present a favorable portrayal of the Beijing Winter Olympics and U.S.-China relations, according to a Dec. 10 disclosure filed with the Justice Department under the Foreign Agent Registration Act. The filing was first reported by OpenSecrets, a Washington nonprofit that tracks campaign finance and lobbying data. Vippi Media has received a $210,000 advance payment from the consulate, the filing shows. The Chinese consulate instructed Vippi to hire eight social media influencers who have reached specified popularity levels—a minimum following of 100,000 is needed for five of them, and …

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